Shopify is considered one of the world’s biggest ecommerce platforms. It has evolved from being an online store selling snowboarding gear to one of the largest online retail platforms today. Not to mention, Shopify generates approximately $20 million in revenue each month.

In the past few months, people’s buying habits have drastically changed. So how does it affect your business? Due to the pandemic, 52% of consumers are avoiding crowds and 32% are staying inside their homes more often. Therefore, brick-and-mortar retailers are having a difficult time keeping their businesses alive.

Who doesn’t love fashion influencers? Social media has allowed hundreds of people to create style accounts that feature looks that range from easily recreated with staples in anyone’s closet to looks straight off the runway.

It costs more to acquire a new client than it does to retain an existing one. One of the best ways to retain a customer is to make it easy for them to work with you and form lasting relationships. A good onboarding process makes this possible.

There’s really no one-size-fits-all approach to social media for businesses, but there are certain platforms that will work better for your business than others, depending on your product and target audience. Keep reading for the seven most popular social media platforms, what they’re perfect for, how you can use them and who is most likely to be on them.

Instagram launched Reels in late-2019 to compete with Tik-Tok, and its quickly become one of the prime features of the platform. These short videos only last up to 60 seconds (depending on your follower count), but many are quickly racking up millions of views. Reels can easily “go viral,” but certain video genres are more likely to go viral than others.

Landing pages are necessary for websites to convert visitors to customers but creating a landing page that works can feel like an uphill battle. Unfortunately, far too many people tend to overthink their landing pages, thinking it needs to include all available information about who they are, their company and a host of other information that really isn’t necessary to make a sale or register a new user.