Guide To Managing Your Own Shopify StoreAug 15, 2021
Shopify is considered one of the world’s biggest ecommerce platforms. It has evolved from being an online store selling snowboarding gear to one of the largest online retail platforms today. Not to mention, Shopify generates approximately $20 million in revenue each month.
So what gives Shopify an edge over other ecommerce platforms? It’s advanced enough to please seasoned retailers and established businesses - but simple enough that people without technical experience can easily use it to launch their business online.
To start, here are some practical tips for you to get going:
1. Choosing the Right Theme
The Shopify theme is the foundation of your ecommerce store. It’s a critical factor for your shop’s overall “vibe”, atmosphere, and user experience. Fortunately, there’s plenty of themes to choose from and each offers customization options. However, if you’re a beginner, the huge selection can be overwhelming. It’s best to narrow down your options based on your business model. Think not only about what you want but also about what your customers want and what your competitors are doing.
2. Avoid Clutter and Overload
Launching an ecommerce store is a giant step for most business owners. Owners can get too excited and tend to showcase all their products and brand details. This creates clutter. A consumer choice discovery by Columbia University-affiliated researchers says that people were 8 times more likely to purchase a product if there were fewer but specialized options. Cluttering your store with too many offers or information can overwhelm and drive away your customers. This means condensing the amount of products displayed or organizing them so that customers aren’t scrolling through 20 pages to find a shirt. Using filters, suggested outfits on the product pages and features will help to create that custom feel.
3. Improve Loading Times
Did you know that 50% of potential customers abandon your site if it takes more than 3 seconds to load? According to Akamai’s data, 8 out of 10 people are less likely to visit a website if they were dissatisfied the first time. Here are some things you can do to improve your customer experience:
- Compress images by using tools such as Compressor.io.
- Get rid of non-essential widgets, apps, or plugins.
- Check your load speed using Google’s PageSpeed Insights.
- Avoid using carousels.
4. Optimize Continually
Managing a Shopify store is not a one-time thing. Even after you’ve built a seemingly perfect site, you need to proactively monitor and adapt to consumer trends. You have to align your store with your target market and any algorithm changes. Optimize your conversions using split-testing to determine what works best. Remember to also improve and tweak your copy (product descriptions and blog), site photography, and Shopify settings.
5. Use Social Media to Boost Sales
Social media is an excellent way to increase sales for your ecommerce business. According to Shopify’s analysis, Facebook was the source of a third of all social media sales on the ecommerce platform. Let’s take a look at how you can leverage social media and boost sales through Facebook.
Installing a Facebook Pixel
What is a Facebook Pixel? A Facebook Pixel is a piece of code you install on your site. It records relevant data you can use to enhance your ads and reach people who’ve already shown interest in your products. Aside from tracking conversion from FB ads, the Pixel tracking data allows you to:
- Show targeted ads to people who have visited your site. For instance, a customer added a product to their wishlist on your Shopify store, your ad can display that product in a Facebook ad.
Create lookalike audiences. These are audiences who are similar to your existing customers in terms of demographics and interests (based on Facebook’s data.)
If you’re a social media marketing newbie, then you can check out our online tutorials and articles to learn more tips.
Never stop learning new marketing tactics and continue to improve your Shopify store. The ecommerce industry is very competitive and you have to stay one step ahead of your competitors.
Need help optimizing your Shopify store? Reach out to one of our friendly ecommerce experts here.
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