Venue Concepts
Layouts by venue type.
Four concept blueprints — city squares, malls, outdoor expos, and trade show centres. Each one engineered around traffic flow, sponsor visibility, vendor revenue, and guest dwell time.
All Concepts
Download every concept as a single zip of PDFs.
01
City Squares
Open-Air Public Square
Inspired by Dundas Square (Toronto), Churchill Square (Edmonton), Olympic Plaza (Calgary)
A high-visibility public square activated as a curated open-air market. Designed around a central programming stage with vendor radials and brand anchors framing the perimeter — turning ambient foot traffic into ticketed dwell time.
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Download a sponsor-ready version of Open-Air Public Square.
Sample Floor Plan
Modular · scaled to venue
Capacity
20–150 vendors · 5,000–12,000 guests / day
Format
1–3 day weekend formats
Flow Strategy
Single grand entrance funnels guests past a brand activation, into a central plaza with stage. Vendors line the outer ring; F&B clustered opposite the stage to balance flow.
Vendor Mix
- —32 lifestyle & beauty vendors
- —8 emerging fashion brands
- —6 food & beverage trucks
- —2 anchor sponsor activations
- —1 hospitality lounge
Experience Highlights
- —Live programming every 90 mins on central stage
- —Branded photo wall + UGC capture team
- —Gifting concierge at exit (anchor-sponsored)
- —Roaming press & content unit
Revenue Model
- Vendor booths$1,200 – $3,500 / weekend
- Anchor sponsor$25k – $60k
- F&B revenue share15–20% of gross
- Premium ticketed entry (optional)$15 – $35 / guest
02
Shopping Malls
Mall Atrium Pop-Up Market
Inspired by Yorkdale, West Edmonton Mall, CF Chinook Centre
A curated pop-up market built into the central atrium of a premium shopping mall — designed to amplify dwell time without disrupting tenant operations. Modular vendor units integrate with existing mall flow while creating a destination moment.
Take this concept with you
Download a sponsor-ready version of Mall Atrium Pop-Up Market.
Sample Floor Plan
Modular · scaled to venue
Capacity
8–25 vendors · 8,000–25,000 guests / day (ambient + destination)
Format
5–14 day residencies
Flow Strategy
Two atrium entrances feed into linear vendor promenade. A signature workshop pavilion at centre creates 30+ minute dwell. F&B integrated with existing mall food court.
Vendor Mix
- —20 hand-picked local brands
- —4 anchor brand pop-ups
- —1 workshop / experience pavilion
- —1 photo moment / activation
Experience Highlights
- —Daily workshop programming (drop-in + ticketed)
- —Concierge gift-wrapping station
- —Loyalty data capture tied to mall app
- —Anchor brand sampling at mall entry points
Revenue Model
- Vendor unit lease$800 – $2,200 / week
- Anchor pop-up$8k – $20k
- Workshop tickets$45 – $95 / seat
03
Outdoor Expos
Outdoor Lifestyle Expo
Inspired by Stackt Market, The Bentway, Lansdowne Park
A weather-resilient outdoor expo combining a tented vendor village, two stage zones, and an immersive brand activation district. Designed for full-day attendance with strong F&B anchor and family programming.
Take this concept with you
Download a sponsor-ready version of Outdoor Lifestyle Expo.
Sample Floor Plan
Modular · scaled to venue
Capacity
6,000 – 15,000 guests / day
Format
2–4 day expo formats
Flow Strategy
Dual entry with ticket scan funnels into vendor village. Programming stage left, F&B district right. Brand activation district sits at the back, pulling guests through the full footprint.
Vendor Mix
- —45 lifestyle vendors (tented)
- —6 curated food trucks
- —3 anchor activations
- —2 programming stages
- —Kids / family zone
Experience Highlights
- —Two stages — main acts + workshop talks
- —Curated food truck village
- —Wellness pavilion (sound, breathwork)
- —Family / kids creative zone
- —On-site content studio for brand UGC
Revenue Model
- Ticketed entry$20 – $45 / guest
- Vendor tents$1,500 – $4,000 / weekend
- Anchor activations$30k – $75k each
- F&B + bar share20–25% gross
- Sponsored programming$10k – $25k / slot
04
Trade Show Expo Centres
Convention Centre Industry Expo
Inspired by Metro Toronto Convention Centre, Edmonton EXPO, BMO Centre Calgary
A full-floor industry expo built for B2B and B2C dual-purpose. Premium booth concepts create dwell time and lead generation through interactive product moments — anchored by a central keynote stage and a curated experience corridor.
Take this concept with you
Download a sponsor-ready version of Convention Centre Industry Expo.
Sample Floor Plan
Modular · scaled to venue
Capacity
100–1,000 exhibitors · 10,000–30,000 attendees over 2–3 days
Format
2–4 day trade format
Flow Strategy
Registration foyer, then a wide central aisle bisects exhibitor halls. Keynote theatre at far end pulls traffic through every booth row. VIP buyer lounge tucked behind anchor activations.
Vendor Mix
- —60–120 exhibitor booths (modular grid)
- —6 anchor / sponsor pavilions
- —1 keynote theatre (200–500 seats)
- —1 buyer / VIP lounge
- —1 media & press hub
Experience Highlights
- —Keynote programming with industry headliners
- —Hosted buyer matchmaking program
- —Live product demo zones
- —Press lounge with curated media briefings
- —End-of-day networking in VIP lounge
Revenue Model
- Exhibitor booths (10x10)$3,500 – $9,000
- Anchor pavilion (20x30)$35k – $120k
- Keynote sponsorship$50k+
- Lead capture / data program$15 – $40 / qualified lead
- Hosted buyer program$25k – $75k