How To Create And Use A Buyer Persona To Better Connect With Your Customers

Many business owners struggle with marketing themselves, learning to market their products and to connect with customers. It feels like a lot but using a buyer persona can make the process a lot easier.

A buyer persona taps into their specific needs. When you know who you are selling to, selling becomes a snap. Whether your customers are new moms, grandparents, children, tech wizards, or celebrities, you need to know who they are and why they need your product.

What is a Buyer Persona?

A buyer persona is a fictitious embodiment of the entirety of your buyers. It represents your customer as a whole but is not a real person at all. Knowing this persona will guarantee you will be able to market your product more successfully and gain the trust of your clients. The knowledge you gain about your buyer when building a buyer persona can be some of the most valuable information when it comes to increasing your sales.

How to Build a Buyer Persona

To build a buyer persona you need to ask some questions and gather some data.

• What would I call this persona?
  Choose the name based on who they are as a person. Whether it be Suburban Mom or Gen Z Influencer, placing a name on your target audience will clarify who exactly buys from you.

• What are your persona’s motivations?
  What motivates your persona to buy from you? Using what you know about your client bases demographic, decipher what makes your product attractive to them and how it solves their problem.

• What are your persona’s goals?
  The more you learn about your persona, the better you will be able to use trust and empathy to market to them. When a person really feels a message is tailored to them and their situation, they are far more likely to take interest in the solution. If their goal is to be thinner, happier, smarter, or stronger, use that to market directly to them.

You can use data gathered about your buyer from a form from your website, social media, or by setting up an interview panel.

How to Use a Buyer Persona Practically in Your Field

If you are a business owner, you need to understand your audience to make a lasting connection. Once you gain your buyer’s trust, they will always remember and return to your product. Using the language of your buyer persona, you will be able to reach out through digital marketing and make them feel as if the ad, email, or social media post is speaking just to them. Finding and targeting their wants, needs, fears, goals, and offering solutions to their problems will form a connection that will last.

A buyer persona doesn’t have to be intimidating. It’s just an imaginary person that might look a lot like these people:

Once you identify your buyer persona, you can start to relate to them as human beings and not just data on a computer. Once that connection is forged, your marketing will be easier than ever before and your customers will trust your brand.

If you’re interested in learning more about digital marketing and creating a buyer persona, contact Kreative House online for fresh new ideas and strategy that will get your the resources for success.