How To Leverage Social Media For Your Food Truck

Aug 10, 2021

Running a food truck business is no easy feat. It takes a lot of grit and determination to grow your business. Aside from scouting for the best locations and getting the freshest ingredients you also have to promote your business. The increasing number of food trucks makes the competition even tougher. You have to think of ways of reaching out to a lot of people and entice them to patronize your business. What if there’s a way to bring your brand closer to your target audience, increase profits, and grow your business? Why not use social media to market your food truck brand? Yes, social media can do wonders for your business. Let’s find out how you can leverage social media for your food truck.


Why Social Media?

It’s very simple: social media is where customers look to find your brand. The nature of a food truck is that it’s mobile. So when your truck is always moving and never keeping the same hours, you’ll need to post to social media for people to locate you. Create social media accounts and post your schedule and any events to Facebook, Instagram, or Twitter -- with a marked map or visually arresting photo of your food truck so your customers know how to find you.

However, there’s still more that you can do to market your business. Here are some excellent ways of promoting your food truck on social media.


How To Promote Your Food Truck Through Social Media 

  • Post Appetizing Content and Menu Updates

It pays to have a website for your business because people can see your permanent menu, brand story, merchandise, and social media links. Although, your customers and the local community won’t be notified when you update your menu. Through social media, people will be informed when you have new menu items or restocked sold-out products.

Photos and videos yield the most engagement on social media, therefore you must invest in high-quality content to post. Likewise, if you’re not a photography expert then you can hire a freelancer to take pictures and videos.

  • Offer Tempting Incentives to Your Followers

Word of mouth is the easiest and most authentic way to promote your food truck for free. For example, a customer posts about you on their social media, their friends will be motivated to check you out too. One effective way to get people to connect on social media is by taking photos of out-of-town customers and offering secret menu items that are exclusively mentioned on your social media pages.

  • Inexpensive or Free Advertising

Spending for locally targeted ads on social media sites is an amazing way to create awareness about your brand. Even if it’s only $2 a day, it will reach more potential customers. In today’s highly competitive world, it’s difficult to reach your target consumers if you don’t pay to play.

Don’t have enough funds for paid ads? You can still use free advertising tactics. Use relevant hashtags on your Instagram or Twitter posts and add your location. This allows people to organically find your photos and learn about your food truck business.


Social media has become a vital part of our daily existence. We use it to stay informed and connect with other people. Furthermore, you can also use it to promote your food truck by posting relevant content and connecting with your audience. Remember, to make customers feel that you value their opinions and encourage them to engage with you on social media. If you’re able to do all that, you’ll be rewarded with more customers and a healthy income.


Do you want more advice from a social media marketing professional? You may book a free consultation with our social media marketing expert here.




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