3 Recommended Tactics You Can Do To Boost Engagement And SalesAug 12, 2021
Customer engagement is critical in achieving success in, really, any business. The time you devote to building those relationships will ultimately lead to higher conversions, an increase in retention, and more revenue.
So, What is the essential role of customer engagement in Ecommerce?
People are willing to spend on something they want, but they are also willing to pay more if they receive better service. Customer experience is expected to become a bigger brand differentiator than price and even the products themselves. Actually, about 86% of consumers are willing to pay more if they “feel” good about your product. Making engagement a necessary part of your business. If you are brainstorming how to approach engagement, it's easier than you think. Here are 10 easy ways to better engage with your customers.
1. Product recommendations
Have you purchased a product based on a recommendation from a family member or friend? Based on the experience your friend or family member had with that business-led them to advocate for that brand. Your purchase is then based on the trust you have in their opinions.
As a business owner, though, you don’t have to wait for someone else to recommend a product to your shoppers. Your visitors have some sort of trust or interest in your business, you can offer product recommendations while the customer is shopping on your site to engage and possibly move them into a purchase.
How Does an Ecommerce Product Recommendation Engine Work?
Although it’s possible to manually execute simple “also-liked” recommendations on your website, best practices call for the implementation of a product recommendations engine.
Here are the 3 basic approaches used in configuring its underlying algorithm:
- The content-based filtering method analyzes consumer data based on the likes and dislikes of each user (cookies enable tracking over multiple visits), then offers recommendations based on the user’s browsing history. The concept behind content-based filtering is that it gives the visitor a variety of similar products that may match their interest.
- The collaborative filtering method integrates data from customers who have bought similar products, then combines that info to make decisions about recommendations. The good thing about this method is that it can make complex recommendations on items like movies or music without having to comprehend what the item is. This filtering method operates on the principle that users will prefer recommendations that were based on purchases they made in the past
- The hybrid method combines the content-based and collaborative-based methods to integrate group decisions but targets the output based on attributes of a specific customer. A good example of this system would be how Spotify curates their personalized “Discover Weekly” playlists. If you’ve listened to a personalized Spotify playlist before, then you know how accurately they’re able to recommend songs based on what you like.
This is done through a complex hybrid filtering system that accumulates data on your listening habits as well as similar users’ listening habits, to curate a playlist of unique songs that suit your personal taste.
2. Enabling Customer Feedback and Reviews
A super-easy way to enhance your customer engagement is by allowing people to give feedback. Create a comment section where customers can leave comments or company ratings. Make it clear that you’re listening to them. Remember, you have to show them that you value their comments and feedback by actually responding as well.
3. Pairing Request with Rewards
Use personalized pop-ups, emails, and live chat to prompt reviews from customers. Then, pair their feedback with coupons, rewards, or other special offers.
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