Competition is an inevitable part of any business and it can be both a challenge and an opportunity. In today’s world, businesses need to stay ahead of their competitors in order to survive, and new competitors entering the market make this even more challenging. This article will discuss strategies on how you can identify your competition, emphasize your uniqueness, clarify your brand message, find and solve customers' pain points, as well as competitively price versus value pricing. With these tactics in hand you will be able to navigate through new competitors in your industry with confidence.

Are you ready to start your own podcast? Podcasts have become increasingly popular in the past few years, and now is a great time to get started. Not only can it be a fun creative outlet, but there are many benefits that come with launching your very own podcast. From learning new skills like audio production and marketing, to having an impact on others with meaningful conversations - starting a podcast may just be one of the most rewarding things that you could do for yourself or your business! It does require some planning and effort though, so let's look at some of the basics that you need to know before getting started.

WordPress is easily the most dominant content management systems (CMSs) around. Since the company was launched nearly 2 decades ago, it controls over 60% of the CMS market. The backbone of this well-oiled machine is a raving community that admires its flexibility and ability to customize.

A lot of people are using social media daily to stay informed and connect with other people. You must take advantage of this by being active on popular social media sites like Facebook or Instagram. Social media allows you to connect with your target audience, interact with them, and boost brand awareness. You are building relationships with people and it’s easier for them to trust you because they feel that they know you.

Running a food truck business is no easy feat. It takes a lot of grit and determination to grow your business. Aside from scouting for the best locations and getting the freshest ingredients you also have to promote your business. The increasing number of food trucks makes the competition even tougher. You have to think of ways of reaching out to a lot of people and entice them to patronize your business.

The power of social media is undeniable and it shows no signs of slowing down anytime soon. So what makes it a useful tool for growing your businesses and boosting your sales?

Influencer marketing is a powerful lead generation factor. About 60% of people make their purchases based on recommendations from social media platforms. Making influencer marketing one of the most effective ways to market your business.

Most business owners know that having a social media presence is needed to build awareness for your brand. It expands your reach and enhances your bottom line.

A virtual assistant (VA) is a self-employed professional, who works for a client from a remote location. They have specific skills and they can also serve multiple clients and work on various projects. Virtual assistants work according to the specifications provided by a client and they offer a wide range of services.

1,920 business professionals shared their top priority for the next 5 years. Customer experience reigned supreme, above product and pricing. If you want the percentage, 49.5% of businesses have placed CX on top of their list, because they know it’s that important for their sales.

It is cheaper to keep old customers than it is to find new ones. Especially in the e-commerce world where clicks and conversions are becoming more and more costly.

Every entrepreneur knows that marketing is what really propels a business forward. However, marketing activities can be time-consuming, expensive, and tedious. Just thinking about all the things you must undertake to accomplish your marketing tasks is already stressful. This is why automation is so important. If you can streamline or automate something, then by all means do it.

Customer engagement is critical in achieving success in, really, any business. The time you devote to building those relationships will ultimately lead to higher conversions, an increase in retention, and more revenue.

If you have ever felt an emotion due to marketing, you know that this moment can be a driving force behind the decisions you make. Yeah, you will want to donate to charity to fund the care of soldier’s dogs while they’re away. Of course, you will book the wedding venue that showcases a wonderful experience. It’s all about how the emotion makes your customers react to the product or service being advertised and how they’ll remember your brand.

The COVID-19 pandemic has drastically changed how businesses operate. Months of varied customer responses to COVID-19 have provided us some insights into the marketing trends that are thriving in this new normal and what we can expect in 2021.

A buyer persona taps into their specific needs. When you know who you are selling to, selling becomes a snap. Whether your customers are new moms, grandparents, children, tech wizards, or celebrities, you need to know who they are and why they need your product.

Many entrepreneurs have successfully grown their businesses by creating a strong presence on social media. A well-crafted social media campaign creates brand awareness, lays the foundation to build a community, and boost sales. We know this, yet, it’s becoming difficult to engage and create that consistent nurturing.

How can you leverage social media to entice customers to visit your site and ultimately buy your products? Here are some effective tactics below to help you do just that.

Social media is expanding the reach of even small business owners and allowing them to engage audiences more effectively than ever before. As this space matures, each demographic is finding the platform that speaks to their needs.

Running a business requires you to come up with effective marketing strategies to stay competitive. Before you start to implement any marketing strategy you need to create a marketing plan.