What You Need To Know About Automating Your Marketing Process
Every entrepreneur knows that marketing is what really propels a business forward. However, marketing activities can be time-consuming, expensive, and tedious. Just thinking about all the things you must undertake to accomplish your marketing tasks is already stressful. This is why automation is so important. If you can streamline or automate something, then by all means do it.
The most efficient way to manage your sales and ads is to automate your marketing activities, preferably with live chat software and artificial intelligence. Remember, delivering the right message at the right time is critical to increasing your ROI. Based on research, 77% of businesses are believed to have witnessed an increase in conversions since they implemented automation.
To begin with, let us discuss why marketing automation is essential for increasing production.
Why marketing automation boosts production
Marketing automation enables marketers to increase production by doing exactly that, automating. It streamlines lead generation, scoring, nurturing, ROI measurement, customer retention, and more.
Marketing automation also allows marketers to create a database for all of the marketing data thus making segmentation easy. It serves as the main hub for all customer interactions as well.
According to recent statistics, 67% of marketing leaders use a marketing automation platform.
Moreover, 79% of top-performing businesses use marketing automation tools in some way. Based on Adestra’s 2017 “State of Marketing Automation Benchmarks for Success,” the most important goals for a marketing automation campaign are:
Optimizing productivity (43%)
Increasing marketing ROI (41%)
Improving campaign management (40%)
Improving database quality (39%)
Acquiring more customers (39%)
Measuring performance (37%)
Aligning marketing and sales (24%)
Are you planning to implement marketing automation in your business now? Here are some amazing strategies to help you:
1. Know Your Message
Before you start any marketing campaign, you must know exactly what you want to achieve. Or else, your efforts will fail to
produce a significant result.
Whether you want to generate new leads, attract more visitors to your site, increase market share, or enhance sales, automation can help.
2. Personalize Content
Sending generic emails isn't going to cut it. Your customers want to feel appreciated by the brands they patronize. Make sure content can be personalized by your automation software.
3. Implement A/B Testing
Your business may already be undertaking A/B testing as part of the evaluation of your marketing strategies, but automating the process is highly beneficial. Not only does it save time, automated A/B testing also offers real-time data about the impact of your marketing content - enabling you to make adjustments where needed. That is why marketing automation is crucial. Time is of the essence when it comes to implementing marketing campaigns.
4. Focus on Customer Experience
The success of automation will depend on how your customers react to it. Collect relevant data throughout the process, integrate custom experience mapping, to establish feedback at major touchpoints. This enables you to tweak your approach and integrate new automation where it will be necessary. Take note that automation is only beneficial so long as you’re seeing results with end consumers and your bottom line.
Conclusion
There’s a lot to gain from marketing automation. Improved productivity, greater efficiency, cost savings, better customer support, and more insightful analytic data. When you have clear goals, excellent planning, optimized content, and specialized training, your business can enjoy great success with marketing automation.
Do you need help implementing an automated marketing strategy for your business? Book a free consultation with one of our specialists.
