Contractor Marketing: How To Get More Leads Using Social Media
As a contractor, you know how important it is to generate leads. Likewise, when a contract ends, another needs to start so you can avoid lapses in revenue. So how can you generate more leads and get more prospects? Where can you find potential customers who’ll patronize your business so much that they’ll tell their friends, who will, in turn, become your new customers, growing your business and increasing your profit more than ever? The answer is social media. It’s an amazing way to connect with your target audience and grow your brand as well. You can harness this powerful lead-generating tool and we’ll show you how to do it effectively.
Why is Social Media an Effective tool for Generating Leads
A lot of people are using social media daily to stay informed and connect with other people. You must take advantage of this by being active on popular social media sites like Facebook or Instagram. Social media allows you to connect with your target audience, interact with them, and boost brand awareness. You are building relationships with people and it’s easier for them to trust you because they feel that they know you.
Which social media platform should I use for generating leads?
The best platform for lead generation is the one your customers use. Likewise, most people agree that Facebook is the best platform for generating leads via social media.
Why Facebook?
Simply because there are over 2.6 billion people who use Facebook every month which makes it the social media site with the largest population. Furthermore, it offers the most advanced tools to collect leads on its site. This does not mean that you should only use Facebook and ignore other social media platforms. According to LinkedIn, 89 % of B2B marketers use LinkedIn to generate leads. So before starting a social media lead campaign, make sure to familiarize yourself with the demographics of various platforms. If they line up with your target audience, it’s probably the best platform for you.
Are you ready to get more leads? Here are some practical tips to help get you started.
Optimizing your social media profile
Before you plan your next social media lead strategy, make sure that everything is ready for you to organically collect leads. Your social media profile should allow your audience to contact you, sign up for newsletters, shop, and more.
Here’s what you should do:
Provide your contact information
Make sure that your contact details are readily available on your profile. However, before adding them, make sure that you can support customer inquiries - whether by email, chat, phone, or some other means.
Integrate call-to-action buttons
Different social media platforms offer unique profile features depending on your goal. So if you want more newsletter subscribers, then add a Sign-Up button to your Facebook page. Likewise, if you’re looking for consultation bookings, appointments, or restaurant reservations, add Book, Get tickets or Reserve action buttons to your social media profiles.
Creating clickable content
Do remember, that without compelling content, you won’t attract leads. Everyone on social media is competing for people’s attention and attention spans are shorter than ever. Therefore, create sharp images and even sharper content. Likewise, with click-worthy content, you have to make sure people have a place to click. As much as possible, make sure each post has a clear link and compelling call-to-action.
Offer Gated Content
Depending on your niche, gated content like ebooks, whitepapers, invite-only webinars, or even access to private Facebook Groups make for tempting incentives. So you can ask people for their email address to deliver an ebook without looking suspicious. Likewise, you can also ask for job titles or other information that will enrich your marketing and business campaigns.
Generating leads through social media allows you to build brand awareness and convince people to do business with you. People can actually see your brand’s personality as they engage with your content in a casual, fun way. However, more than 50 % of business owners say that attracting leads and traffic to their website is their biggest marketing obstacle. However, generating leads need not be difficult, the key is to understand how to use social media efficiently to reach your goal. This will give you an edge over your competitors and allow you to grow your brand.
Do you need help with your social media lead strategy? Book a free consultation with one of our lead generation masters here.
